January was a solid month, with a big boost in traffic on my largest site and a good bump in affiliate revenues. Site Two also saw a huge bump in traffic along with one big affiliate sale for $300 which helped drive a big income increase on the month. Not something I expect to increase, but it shows the power of affiliate marketing, especially on higher ticket items.
|Jan 2022 Results|
|Pageviews||PV Increase/Mo||Income||Income Increase/Mo|
Site One crossed the 60K page view mark for the first time since March of 2021, and the $3000 Total Revenue mark, which was the first time since June 2021.
Affiliate revenues were the highest since February 2021. Additionally, I wrote an ebook last year and have it listed on Amazon. It has been generating a small amount but decided to add it as a line item here.
I really would like to see site one firmly above the $3000 total monthly revenue mark moving forward, although very lumpy affiliate revenues make this very hard to predict.
I will note that even despite the increased traffic for site one, display ad revenues were lower. January is a tough month for display ads, as advertisers pull back on budgets following the holidays and RPM (revenues per 1000 page views) are typically much lower.
|Month||Page Views||Affiliate Income||MediaVine||KDP Royalties||Total Income|
I spent the first few weeks of January building out a keyword game plan, so didn’t contribute much content in the first half of the month. However, I was inspired by a book I read, called The 12 Week Year.
The long story short is that you take your biggest goals and condense them into a period of twelve weeks where you engage in very in-depth tracking. Along the way, you provide yourself with constant feedback at the end of each week.
I set up a spreadsheet and planned out the entire month with articles I want to write with very specific titles and keywords. I find that this helps take away a lot of the distractions of ‘what to write’ that I always encounter. This way I’m more or less forced to write a specific article and it helps stick to a plan.
This led to me adding an additional 13 new posts across Site One and Site Two during the second half of January. I am also progressing quite well for February. The hardest part about committing to writing so much content on your own is not knowing what might come of it. But I certainly have proof that something is working, so for now, I’ll just stick to the plan.